Poker Face by Flamin' Hot

PEPSICO

Poker Players put Flamin' Hot's spiciness to the test.

Poker Face by Flamin' Hot

PEPSICO

Flamin' Hot is so spicy that it's impossible to disguise its effect.

But in Mexico, where all snack brands claim to be spiciest, we needed to demonstrate it. So, we challenged Pro Poker Players to keep a Poker Face, not by the cards they get, but by the snacks they eat.

-- THE BIGGEST CONTENT IN THE HISTORY OF THE BRAND

-- 46M TOTAL VIEWS

-- +90% POSITIVE SENTIMENT

-- 300% INCREASE IN PERCEPTION AS THE SPICIEST SNACKS

-- THE BIGGEST CONTENT IN THE HISTORY OF THE BRAND -- 46M TOTAL VIEWS -- +90% POSITIVE SENTIMENT -- 300% INCREASE IN PERCEPTION AS THE SPICIEST SNACKS

Poker Face by Flamin' Hot - PEPSICO

Poker Face by Flamin' Hot

PEPSICO

Poker Players put Flamin' Hot's spiciness to the test.

Poker Face by Flamin' Hot

PEPSICO

-- THE BIGGEST CONTENT IN THE HISTORY OF THE BRAND

-- 46M TOTAL VIEWS

-- +90% POSITIVE SENTIMENT

-- 300% INCREASE IN PERCEPTION AS THE SPICIEST SNACKS