Seniors
Pikolin
How a picture helped break a taboo
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Seniors
Pikolin
Pikolin asked us to deal with a taboo topic: people over the age of 65 having sex.
We found out that it wasn’t just a taboo in people’s minds, it was also reflected on Google’s search algorithms. If you searched for the words “sex”, “passion”, “couple”, only images of young people came up, which is why we decided to change that reality.
This action helped the brand score Gold in the 2021 Efficacy Awards.
“A campaign to vindicate passionate couples over 60”
“Passionate, vital and free.
This is how the new ‘seniors’ are”
“A campaign to flood the internet with images of passionate seniors”
